I’ve been working with a local client on getting their website properly SEOd.  So the other day, I’m asked to sit in on an interview.  The company has another completely different product line and they needed someone to handle the SEO for the other site.

So anyway, I’m listening to this person talk and talk about how great she is.  So I asked her how she would get the website ranking on the first page of Google.

She looked me straight in the eye and said, “Oh, I’ve got this fantastic method of putting the keywords in the HTML code.  It doesn’t show up on the page but the robots can see them in the code.”

HOLD ON…STOP EVERYTHING!!!  OMG…

I couldn’t believe it.  So I said to her that her “fantastic” technique is black hat and Google will deliver a smackdown to any site that does this.

She actually had no clue.  She told me she thought as long as the 20 keywords were put in a sentence, it was okay.

And of course, when I searched for the local restaurant who paid this woman $2000 to SEO the site…the restaurant was no where to be found.

Why am I telling you this?

I just want you to be careful.  This woman talked a good game.  She really did sound like she knows what she’s talking about.  And she’s currently here in San Antonio working with poor, unsuspecting companies who are relying on her expertise.

So beware…your next SEO expert just may bury your site so well that no one could find it even if they tried.

Evy Schwartz
SEO Guru
San Antonio, Texas

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