How, you might ask?  How in the world can content be king when page-after-page of most e-commerce sites is loaded with products and generic product descriptions?

Well, there’s the problem right there.

First, the generic product description.  You know, the one that the manufacturer provides with their products.

Well, a lot of e-commerce sites have this generic, bland and boring description cut and paste right onto the sight.  So first, there’s no differentiation going on in the consumer’s eyes between sites.

And second, Google won’t index those pages because the content is not original.  Relying on these canned, unappealing descriptions kill your SEO before it even has a chance.

I know it’s a lot of tedious work to write original, pithy product descriptions but the hard work will pay off in higher search engine rankings and higher sales.

Now another area where content can really help an e-commerce site is “buying guides.”

If you sell shoes…why not have buying guides for ladies shoes, boots, kids shoes, athletic shoes and so on?  That way you give the visitor a reason to hit your site, you can include links to pages within your site and you give others a good reason to link to your site (backlinks, yea!).

Get the point?  Better content, SEO!

So if you have an e-commerce site, remember, content really is king…with customers and search engines.

Evy Schwartz
SEO Expert
San Antonio, Texas