The Forrester study said:

“Big firms are looking more at SEO than pay per click
because they realize that consumers are becoming aware
that the listings on the side and top of the page are
paid for and that natural listings are, in some cases,
more credible and more relevant.”

Doh!

So listen up…your clients are getting savvy to the PPC ads you’re placing.  And have you noticed, the competition for popular keywords is fierce which means the cost for the ads is skyrocketing (and the clicking is shrinking)?

I mean, think about your own habits.  Don’t you click on the organic results first?  I know I do.

The only time I go to the PPC side is when I’m looking for something that I can’t find organically.

And there’s nothing more annoying when I click on an ad for a particular product, only to find out the company doesn’t have it.  They just strung me along  to get me to their website.  Ughh, I click away so fast they don’t know what hit ‘em.

So before you go and hack away at your budget with  PPC ads that don’t work, look at getting your site optimized first.

And when I say optimized, I mean everything from the Title to the content.  Don’t leave any stone unturned.  It used to be that yo could just go the PPC route and get huge results–not anymore.

Now’s the time to start optimizing your web pages and the best way to do that is to hire an SEO copywriter to get the job done.

Evy Schwartz
SEO Expert
San Antonio, Texas